Skip to Main Content

Accounting Research Guide

Introduction to Search Techniques

Search Techniques

The first step in finding resources for your assignments is understanding some basic search techniques.

Keywords

When performing a simple search in a search engine like Google, it is easy to type in a phrase or sentence to explain what you need. When you type a phrase such as "how does a car work?" the search engine will use algorithms to determine what it thinks you meant, sometimes with mixed results. To locate the most relevant results quickly,  particularly when you start working in specialized databases, it is important to break down your research question into its key concepts, which can then be used as keywords in a database search. 

Example: How does caffeine affect the memory of college students?

To find the keywords in the sentence, you will first eliminate all the words that do not provide any meaning, so the remaining words will be considered your keywords to use in a search for information. In this sentence, words like “how” and “does” will be eliminated to leave the remaining words "caffeine," "memory," and "college students" to become our keywords for finding meaningful search results.

Boolean Search Techniques

One way to limit a database search is to use Boolean operators, words you can add to a search to narrow or broaden your search results. They are AND, OR, and NOT. You can usually find these words in a database's advanced search query area. And will narrow your search.

The image shows three Venn diagrams, illustrating the logical operations AND, OR, and NOT.      AND: Two overlapping circles, with the overlapping region (intersection) highlighted in red. This represents elements that are common to both sets.      OR: Two overlapping circles, with both circles entirely highlighted in red, including their intersection. This represents elements that are in either set, or both.      NOT: Two overlapping circles, with only the left circle's non-overlapping region highlighted in red. The right circle and the intersection are not highlighted. This represents elements that are in the left set but not in the right set.

AND –If the main idea contains two or more ideas, you’ll want to use AND to combine those terms in your search statement. This automatically happens in search engines such as Google and Bing unless you tell them to do something different by using OR or- NOT.

For example, if you are interested in freshwater fishing, you would enter the terms “fish AND freshwater.” Your results would then include records that only contained both of these words. 

A Venn diagram shows two overlapping circles. The left circle is yellow and labeled "Fish". The right circle is light blue and labeled "Freshwater". The overlapping region, which is a lighter green color, is labeled "Your Search". This diagram illustrates that "Your Search" is looking for fish that live in freshwater.

The overlapping green area in the diagram above represents the results from the “fish AND freshwater” search.

OR – If the main idea has several synonyms, use OR to combine them. Most search tools search for all terms using AND by default, so you need to use the term OR between terms to let it know you want to find any of the terms, not results with all the terms.

For example, if you are interested in finding information on mammals found in the Atlantic Ocean, you could enter the terms “whales OR dolphins.” The circles represent the OR search. All of the records that contain one or another or both of your search terms will be in your results list.

 

A Venn diagram with two overlapping green circles. The left circle is labeled "Your Search Whales". The right circle is labeled "Your Search Dolphins". The overlapping middle section is also labeled "Your Search". The entire diagram implies a search query related to both whales and dolphins, possibly for commonalities or for both categories individually.

NOT – If the main idea has a common use that you want to exclude, use NOT to exclude that word. For example, if you were looking for information on all Atlantic Ocean fish except Bluefish, you would enter “fish NOT bluefish.” 

A light green circle labeled "Your Search Fish" has a smaller, white, circular cut-out on its right side, which is labeled "Bluefish". This Venn diagram illustrates that "Your Search" is for "Fish" but excluding "Bluefish", implying a search for all fish except bluefish.

The larger green circle represents the results that you would retrieve with this search.


Advanced Search Techniques 

Special characters can be used in keyword searches to create a more specialized search. The main special characters that are used are quotation marks, the question mark, the asterisk, and parentheses.

Use Quotation Marks for Phrases

Put quotation marks around any phrases among your terms so that the phrase is what’s searched for, rather than the separate words. A good example is using quotation marks around “Common cold” instead of just typing common cold without quotation marks. Without those quotation marks, think how many sources Google or other search tools would find to waste your time on things that have nothing to do with the sniffles.

The image displays two examples of search queries and their interpreted results.      Top example: A search term in quotation marks, "common cold", is shown with an arrow pointing to "common cold" (underlined). This indicates that using quotation marks yields an exact phrase match.      Bottom example: A search term without quotation marks, "common cold", is shown with an arrow pointing to multiple underlined phrases: "common cold,", "cold weather is common,", "cold war common tactics, etc.". This indicates that without quotation marks, the search interprets individual words and related phrases, not just the exact phrase.

Use Wildcard and Truncation Symbols to Broaden

Consider using the wild card or the truncating symbol to find variations of a word. For instance, the wildcard symbol in wom?n finds both woman and women, and the truncating symbol in mathematic* finds mathematics, mathematically, mathematician, etc.

The image demonstrates the use of wildcard characters in search queries.      Top example: The search term "wom?n" with a red question mark is shown with an arrow pointing to "woman & women" (both underlined). This illustrates that the question mark acts as a single-character wildcard.      Bottom example: The search term "mathemat*" with a red asterisk is shown with an arrow pointing to "mathematician, mathematics, etc." (all underlined). This illustrates that the asterisk acts as a multiple-character wildcard, matching various endings of a word.

Use Parentheses with Multiple Operators

When a search requires multiple Boolean operators (AND, OR, NOT, or their symbols), you must use parentheses to group the appropriate terms with each Boolean operator. The resulting statements connect terms, remove terms, and organize search terms in ways that result in complex and precise searching.

Never use parentheses unless you are using multiple Boolean operators.

 create alt text for the image  The image displays a complex search query using parentheses and logical operators. The full query is: "(cat or dog) and ("white house" and president)". Red parentheses highlight the nested logical groupings. This query would search for results containing either "cat" or "dog", AND also containing the exact phrase "white house" AND the word "president".