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Journalism and Mass Communications Research Guide

Sources of Print and Broadcast Ads

Websites

Institute for Public Relations
Established in 1956, IPR carries out valuable PR research, education programs, and makes data widely available to improve the profession. The IPR has supported more than 200 separate research projects covering everything from what PR students should study to an analysis of how new technologies are affecting the profession.

O'Dwyer's PR Market Place 
Online access to the inside news of public relations, including firms, insider analyses, jobs, publications, and more. Among my favorite features: a homepage search button to find a company's representative PR firm, and an often irreverent interactive define-PR-in-75-words-or-less page.

PR NewsWire
Provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. PRN's 33,000 members consist of communications firms, government agencies, and companies including 70 percent of the Fortune 500.