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Public Relations

Resources to help public relations students with research.


Business Wire
The first newswire to establish an Internet Web site in 1995, BW delivers company-generated news and multimedia content to traditional and online newsrooms, targeted journalists, and other wired news consumers. Provides free access to member company news archives, including profiles and electronic media kits.

Institute for Public Relations
Established in 1956, IPR carries out valuable PR research, education programs, and makes data widely available to improve the profession. The IPR has supported more than 200 separate research projects covering everything from what PR students should study to an analysis of how new technologies are affecting the profession.

International Association of Business Communicators
A 13,700 membership with access to industry information sources including Communications World Online for searching business communication topics. Plus a current and free PR job board provided to members and non-members lets you interact directly with the employer or agency posting the notice.

Internet Wire distributes corporate news, including press releases, financial announcements, graphics, audio and video files, and other time-critical business communications materials across an array of industry-specific channels. IW serves more than 2,500 clients around the globe, including more than 300 public relations firms.

O'Dwyer's PR Market Place 
Online access to the inside news of public relations, including firms, insider analyses, jobs, publications, and more. Among my favorite features: a homepage search button to find a company's representative PR firm, and an often irreverent interactive define-PR-in-75-words-or-less page.

Occupational Outlook for PR
A comprehensive overview of the how's, where's, why's, and why not's of a career in public relations. Courtesy of the Bureua of Labor Statistics within the Department of Labor.

PR NewsWire
Provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. PRN's 33,000 members consist of communications firms, government agencies, and companies including 70 percent of the Fortune 500.

Public Relations Society of America
PRSA is the industry's largest professional group. In depth PR resources, member and agency lists, links and several superb publications - Strategist and Tactics. PRSA has 114 chapters throughout the United States, with about 20,000 members.