LibGuides: Marketing & Advertising: Home

Research & Instruction Librarian

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213A Waterfield Library

270-809-6221

Subjects: Accounting, Advertising, Business, Business Administration, Communication, Computer Science, Economics, Entrepreneurship, Finance, Graphic Communication, International Business, Journalism & Mass Communication, Management, Marketing, Organizational Communication, Public Relations

Getting Started

Welcome to the Marketing and Advertising Research Guide. Use this guide to find links to marketing and advertising resources at Waterfield Library. Use the tabs at the left of the page to navigate through the guide.

Marketing and Advertising Basics

Advertising and Marketing Basics | Federal Trade Commission

CIM Marketing Dictionary 5th ed. [ebook]

List of Advertising Definitions - BusinessDictionary.com

Marketing Terms Glossary | PR Glossary | Co-Communications

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Researching Countries
by Dana Thompson Last Updated Feb 8, 2023 170 views this year